Gum is good?

Many companies are suffering as a result of the recent war on junk food, but one candy company is actually cashing in on it: Wrigley's gum. They're taking on the angle Gum is good, and it makes sense -- out of everything in the candy aisle, gum is the only one that won't make you fat (as long as it's sugar-free.) And so Wrigley's wants you to chew a piece of delicious gum every time you feel the need to binge on sweet stuff.

In fact Wrigley's believes that gum has a number of benefits -- it can reduce stress, it can improve oral health and it can improve your concentration. While I think some of these benefits might be a bit exaggerated, I do agree that gum can help control cravings. I chew gum when I get cravings while I'm working and it works -- for a while at least.

What do you think about gum as a weight-loss tool?