5 ways supermarkets trick you into shopping their wayPosted on Sep 19th 2007 11:34AM by Rigel Celeste
Filed Under: Nutrition & Supplements
These days you've really got to have your game face on when you head out to buy groceries. Supermarkets have quite a few tricks they use to get you to buy what they want to sell, to keep you in the store as long as possible, and to encourage impulse purchases. Here are just a few of the methods they use so you can be ready and shop smart:
- Eye candy Tempting impulse items aren't just located by the cash register. Many stores put the candy/sweets aisle directly opposite the cereal aisle so a must-have (cereal) easily leads to a must-avoid (candy), especially if your kids are along.
- End-caps People often assume (I'm guilty of this one) that because something is featured and stacked up at the end of the aisle that it must be on sale or new or on some other kind of special. Rarely the case, but then you've already got it in your head that you want one.
- Shelf shuffles Supermarkets often rearrange the order and location of basic items in a blatant effort to keep customers looking longer and spending more time in the store shopping.
- Cozy spots to relax By incorporating comfortable places to relax like cafes and coffee shops grocery stores make it easy for you to make shopping almost an all-morning or all-afternoon event. The more time you spend the more you're going to buy.
- Tantalizing smells Stores often position the bakery or deli near the entrance so the first thing you smell and think of when you walk in is freshly baked sweets and rotisserie chicken.