Kevin Trudeau's Weight Loss Cure sued by the FTC
According to this post on Diet Blog, Controversial author Kevin Trudeau is being sued by the FTC for mis-representing his book, the Weight Loss Cure, in infomercials. Ads promoting the book make several false claims, including suggesting that the plan is easy to follow (it's not) and that it requires a short-term commitment with long-term results (it's a life-long commitment.)Still, Trudeau is used to bad publicity -- he's a well-known fraud who has been pushing all sorts of products for years. He's been a target of the FTC for a long time. And yet his books still are selling millions of copies. Want to know more about Kevin Trudeau? Read this.
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Reader Comments (Page 1 of 1)
9-18-2007 @ 11:12PM
Kevin said...
Yeah, Kevin has been pushing every snake oil remedy under the sun. Finally he smartened up and started printing books which is protected by the first amendment. But surprise surprise, if you order the book online you will also get charged for a monthly newsletter.
Great blog btw
http://www.whatidiots.com/
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10-08-2007 @ 3:04PM
Lisa Marie Jones said...
I am 31 and my mom is 51, we are both are this protcol and have lost a total of 70lbs and counting in less than 3month. This is NOT a gimmick and it is VERY easy to follow. You don't have to rich either. I am a mother of two and I make less than 30k a year and still can afford the program it is changing our lives FOREVER!
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