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Kevin Trudeau's Weight Loss Cure sued by the FTC
Posted on Sep 18th 2007 8:50PM by Martha EdwardsFiled Under: Diet & Weight Loss
According to this post on Diet Blog, Controversial author Kevin Trudeau is being sued by the FTC for mis-representing his book, the Weight Loss Cure, in infomercials. Ads promoting the book make several false claims, including suggesting that the plan is easy to follow (it's not) and that it requires a short-term commitment with long-term results (it's a life-long commitment.)Still, Trudeau is used to bad publicity -- he's a well-known fraud who has been pushing all sorts of products for years. He's been a target of the FTC for a long time. And yet his books still are selling millions of copies. Want to know more about Kevin Trudeau? Read this.
