Did Clearasil go too far?
Posted on Sep 15th 2007 5:15PM by Bethany SandersFiled Under: Nutrition & Supplements
I don't watch much TV, and try to keep my kids viewing time to 30 minutes or less of Noggin or Sesame Street. So I didn't see the new Clearasil commercials until they started making headlines. Clearasil, as you probably know, markets acne prevention products to teens and young adults and has long made their place in the industry through commercials that portray all-American kids doing wholesome things like worrying over their zits before a big date.
But the knew commercials shed light on an edgier, racier campaign that puts teens in a much sexier light, and a lot of people are calling the ads inappropriate. Since negative attention is just as good as positive attention when it comes to advertising, I'm sure the commercials are here to stay, but I'm wondering what you all think -- especially if you're a parent of a teenager. If you haven't seen them, you can view three of the ads at Clearasil's website.
But the knew commercials shed light on an edgier, racier campaign that puts teens in a much sexier light, and a lot of people are calling the ads inappropriate. Since negative attention is just as good as positive attention when it comes to advertising, I'm sure the commercials are here to stay, but I'm wondering what you all think -- especially if you're a parent of a teenager. If you haven't seen them, you can view three of the ads at Clearasil's website.








