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Lumae: Coca-cola's new skincare line

Posted on Aug 31st 2007 6:17PM by Martha Edwards
I was browsing through my regular blogs the other night and came across this story: apparently Coca-cola and L'Oreal are teaming up to bring you a beauty product in beverage form. Currently called Lumae, this nutraceutical is a tea-based drink that will supposedly help your skin. Riiiighttt...... Oh wait, they're serious?

This is just the newest in a bunch of 'healthy' drinks that coke has, including a new Diet Coke infused with vitamins, and another one that aids in weight loss called Enviga. I'm quite skeptical about any of these having the desired effect they were intended too, and the Beauty Brains are equally as put off -- check out what they have to say about the notion of 'drinking your way to better skin'.

I think coke is coke and no matter what they put in it, it will be bad for you. What do you think about all this?

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