Kellogg's to launch "Nutrition at a Glance" labels

Perhaps the purveyors of sugary food are trying to make a stab at actually providing consumers with easy-to-use nutritional information. At least, that is what I see with the latest press from Kelloggs.

One of the most popular breakfast cereal brands will unleash a new "Nutrition at a Glance" label on its cereal boxes this fall. The new label was designed to give consumers easier ways to measure nutrition information outside of the easily-manipulated "Nutrition Facts" that can relay unrealistic serving sizes to make products appear healthier than they really are.

The first products from Kellogg's will include its "ready-to-eat" packages of cereal, and the new nutrition banners will include calorie, fat, sugar and sodium content in addition to RDA information compared to what an adult would eat in terms of mineral amounts. I have to give Kellogg's credit here. This is a great first step and others should replicate it soon.