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Girls really do prefer pink
Posted on Aug 20th 2007 12:30PM by Bethany SandersOn a recent school shopping trip, my daughter picked out: two pairs of pink shoes, two pink outfits, a pink backpack, and a pink leotard for dance. I was dumbfounded, because she's the kind of kid who would choose fun over fashion any day...what was making her want to go to school on a cloud of fluffy pinkness?
A recent study found that girls really do prefer pink, though the debate is on over whether it's evolutionary or cultural. During the study, hundreds of young men and women were asked to quickly choose between two sets of colored flashcards on a screen. Thousands of cards were used, and females were more likely than males to choose colors toward the red side of the red-green axis. On the blue-yellow axis, everyone -- male or female -- preferred blue.
Researchers say the phenomenon may be evolutionary, that women were originally the gatherers of the family and would need to seek out ripe fruits for families to eat, or it may be cultural. I tend to think it's the latter. Even my four-year-old, despite my best efforts, has been exposed to enough marketing to feel the power of pink. What do you think?
A recent study found that girls really do prefer pink, though the debate is on over whether it's evolutionary or cultural. During the study, hundreds of young men and women were asked to quickly choose between two sets of colored flashcards on a screen. Thousands of cards were used, and females were more likely than males to choose colors toward the red side of the red-green axis. On the blue-yellow axis, everyone -- male or female -- preferred blue.
Researchers say the phenomenon may be evolutionary, that women were originally the gatherers of the family and would need to seek out ripe fruits for families to eat, or it may be cultural. I tend to think it's the latter. Even my four-year-old, despite my best efforts, has been exposed to enough marketing to feel the power of pink. What do you think?
