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McDonalds slaps heart images on hamburger packaging?

Posted on Aug 15th 2007 10:58AM by Brian White
It's pretty well-known that fast food companies and many restaurant chains try to "dress up " menu selections that are very unhealthy with marketing labels that imply just the opposite. Not only is this in incredibly poor taste, it's very misleading. Little, of course, is done about this in terms of regulation.

After reading about the possibility of burger chain McDonald's using a "heart healthy" logo on its Big Mac burger in Australia, I was quite taken back. McDonald's does have salads and other items that are indeed nutritious (unlike cheeseburgers and fries), but that fact is invalidated when marketing misimplications on fatty burgers are promoted.

Is this due to a relationship McDonald's has with the Australian Heart Foundation? That connection sure looks suspect here. Is eating at McDonalds "heart healthy" to you? Outside of a few healthy offerings, it's hard to see that.

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