How to find whole grains in the grocery store
Categories: Nutrition & Supplements
It seems like the more health-conscious we all get the more confusing grocery shopping becomes because food manufacturers keep coming up with new gimmicks and catch phrases to try and trick us into buying their not-so-healthy products. One area that can be especially confusing is whole grains. Whole grains are great for you because of all the nutrients, fiber, and antioxidants that are left intact due to less processing, but finding them can be tricky due to terms like 'wheat' and 'multigrain' that are intended to be misleading.The best way to get around all the hype is to go straight for the ingredient list, and in the case of whole grains you'll want to see 'whole wheat flour' at the top as the #1 ingredient (as opposed to'wheat flour' and 'unbleached enriched wheat flour' which are the refined versions). Of course you can also look to the nutrition label and get a fiber reading -- whole grain foods will have at least 2.5 grams of fiber per serving in most cases.
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Reader Comments (Page 1 of 1)
Crabby McSlacker 7-30-2007 @ 10:25AM
I get so frustrated with deceitful product marketing. "Made With Whole Grain!" they shout, when it's like the eighth ingredient on the list. I've accidentally brought stuff home thinking it was "whole wheat", and I'm usually a careful label checker, but the advertising is so misleading it fakes me out. Arrggh.
(I've got a post on this and on White Whole wheat at my blog, which is actually not as evil as it sounds. But only if you're Really Bored at Work:
http://crankyfitness.blogspot.com/2007/04/white-whole-wheat.html
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