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He has no voice, but he's been telling thousands to quit smoking

Posted on Jul 21st 2007 6:00PM by Rigel Celeste
Ronald Martinez has become a celebrity in New York City, but not for reasons he would have wished for. Ronald Martinez was a smoker, and he had to have his larynx removed due to throat cancer. His story, told in his own words through the artificial voice box he now needs to communicate, has been enough to frighten thousands of New Yorkers into quitting smoking. The campaign, entitled "Nothing Will Ever Be the Same," has made quite the impact with 92% of New York citizens reporting they've seen at least one of the anti-smoking ads.

As successful as it's been, the Ronald Martinez anti-smoking campaign may or may not continue in the future, as the direction of New York's anti-smoking efforts are up for review and they are "looking at all options." What do you think -- time to move on to something new and fresh or stick with something that has worked in the past?

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