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Are '100 Calorie' packs worth the extra money?

Posted on Jul 8th 2007 8:04PM by Rigel Celeste

Do you like those little 100 calorie snack packs all conveniently pre-portioned into single servings? They don't do much for me (I always want more than just one!) but lots of people love them -- so many it has become a $20 million dollar plus per year industry.

Food companies make more money off those snack packs than you might as expect -- as much as 20% more than traditional packages. And although they do make portion control a "no brainer" and they save time (both of which are valuable to people these days) what do you think? Is it worth it to you to pay that much extra or are we all getting ripped off?

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Tags: 100, calorie, calories, convenience, hundred, money, one, one hundred, OneHundred, packs, profit, profits, time

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Reader Comments (Page 1 of 1)

Karen 7-08-2007 @ 9:25PM

I'm just surprised that with all the talk of going green, that more people aren't complaining about the packaging.

BigTed 7-08-2007 @ 9:36PM

I think statistic of 20 percent more profit is a major understatement. A box of six 100-calorie packs of Wheat Thins Chips contains 4.62 oz. of crackers, while a regular box contains 9 oz. In other words, you're getting half the amount of food for about the same price.

It may cost them a little more to put the crackers in individual packages, but that's still a huge increase in profit margin. No wonder Nabisco is pushing these products so hard.