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Why is Rachel Hunter promoting a diet drink?

Categories: Diet & Weight Loss, Celebs & Entertainment, Reviews & Products

It seems like -- in some celebrity circles, at least -- it's hip to be losing weight and endorsing the program that's helping you do it. Even PEOPLE magazine has started a weekly weight loss feature with the celebrity du jour who has 10 or 20 or even 70 pounds to lose. I think it's great to see people take charge of their health, even if they look for a little publicity in the process.

Rachel Hunter, on the other hand, has never been overweight. She also has never used Slim-Fast and has no immediate plans to start. But yet she's the face of Slim-Fast's new campaign, "Find Your Slim," a 10-week dieting campaign. When asked why she chose to sponsor the drink, Hunter said, "I think it's a really good, positive message for women to "find your slim."

On the one hand, I think consumers may not realize that Hunter isn't using the product and if they're drawn to it because of her or because of her shape, that doesn't seem fair. On the other, I like Rachel's take on weight loss: She's not going to drink the shakes because she doesn't think she needs to lose weight, and she believes women shouldn't get all wrapped up in image and a number on the scale. On yet another hand, she's endorsing Slim-Fast. Hmm ... I'm not sure what to think, what about you?

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