Why is Rachel Hunter promoting a diet drink?

Posted on Jul 2nd 2007 8:00PM by Bethany Sanders

Filed Under: Diet & Weight Loss, Celebs & Entertainment, Reviews & Products

It seems like -- in some celebrity circles, at least -- it's hip to be losing weight and endorsing the program that's helping you do it. Even PEOPLE magazine has started a weekly weight loss feature with the celebrity du jour who has 10 or 20 or even 70 pounds to lose. I think it's great to see people take charge of their health, even if they look for a little publicity in the process.

Rachel Hunter, on the other hand, has never been overweight. She also has never used Slim-Fast and has no immediate plans to start. But yet she's the face of Slim-Fast's new campaign, "Find Your Slim," a 10-week dieting campaign. When asked why she chose to sponsor the drink, Hunter said, "I think it's a really good, positive message for women to "find your slim."

On the one hand, I think consumers may not realize that Hunter isn't using the product and if they're drawn to it because of her or because of her shape, that doesn't seem fair. On the other, I like Rachel's take on weight loss: She's not going to drink the shakes because she doesn't think she needs to lose weight, and she believes women shouldn't get all wrapped up in image and a number on the scale. On yet another hand, she's endorsing Slim-Fast. Hmm ... I'm not sure what to think, what about you?

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Tags: celebrity diet, CelebrityDiet, diet, Rachel Hunter, RachelHunter, Slimfast, weight loss, WeightLoss, women diet, WomenDiet

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Reader Comments (Page 1 of 4)

Dawn 7-09-2007 @ 8:15PM

If Rachel Hunter isn't using the product, then I don't think she should be endorsing it. Secondly, good for Rachel that she doesn't feel a need to be super model thin. Rachel is not as thin as she was earlier in her career, but she's had children and is older so this is the way she's supposed to look! Kudos to her on the one hand for encouraging women to accept themselves and not look to a number on the scale to validate their worth. However, endorsing a diet shake product is doing just the opposite and encouraging women to starve themselves by replacing a meal with a shake to try and make themselves slimmer. She really needs to pick a side and make that her platform, she can't have it both ways.

charis3466 7-09-2007 @ 8:19PM

Rachel Hunter has most certainly been overweight, at least for a model, and probably even for the rest of us! Even in the picture you ran with this story, she is certainly not stick-thin; she leans more toward "healthy". I distinctly rememember pictures of her that were less than flattering. Even if she doesn't use Slim Fast, the point is to make potential customers think they can look like her, so I guess they chose wisely!

rosasdivinas 7-09-2007 @ 8:20PM

Why do we care what she does? If SlimFast works for you then.. it does. The person promoting it doesn't change that fact.

Personally it has never worked for me! My best friend put my on some all-natural stuff and I dropped weight like crazy (me and hubby).

In case anyone cares to see her site:
http://mariachirosasdivinas.com/TunguskaBlast.htm
the stuff has been incredible.

Wade\\\'s_Woman 7-09-2007 @ 8:26PM

Slim-Fast is nothing but a scam. Replacing a real meal with some sugar-ladened drink is not going to help you lose weight...it will make you hungrier and therefore make you want to eat more.

jackie 7-09-2007 @ 8:41PM

why do you think she's doing it. She is a hollywood has been that needs money! No she should not be the spokesperson for this product. It's no different than if she was a vegetarian and doing ads for Beef...WELL DUH!

kat 7-09-2007 @ 8:44PM

are people honestly dumb enough to believe that all models and celebs USE the products they're paid to sell?! My God people... wake up - models are paid to sell items and just because they're endorsing them does not mean they use them. duh.

Chandra 7-09-2007 @ 8:45PM

As long as the commercial doesnt say she is using the product there is no problem. I would think if they chose someone to promote their product who didnt use it they would at least choose someone who is thin, but whatever. They just had a commercial saying they dont like hipbones so slimfast is crazy anyway.

mimi 7-09-2007 @ 9:01PM

How many celebrities really use the products they endorse? Seriously, who believes, for example, that Sarah Jessica Parker colors her hair with cheap drugstore products? I've never assumed that any celebrity really used the stuff that they shill.

Will 7-09-2007 @ 9:03PM

I'm disappointed that AOL is exploiting our ignorance about the true issues in health behavior. Why waste time with what celebrities do? For God's sake, people, get off the couch and move - get some exercise.

Kpearlman9 7-09-2007 @ 9:14PM

She's a Liar............Watch, she'll loose at least 15-20lbs. before this campaign either Air's or is in Print. She says she's OK with her weight now; but even her body language in her photo say's different. Her arm's are closed and hiding her body (or tummy) and her legs are crossed (a very unreceptive sign). Plus she LOOK'S like she could loose a few........OH! Please Rachael, Get Real!!!!

E 7-09-2007 @ 9:18PM

I don't think that she should be the new face of slim fast if she hasn't even used it, people get inspiration from seeing there favorite celebrities lose weight on the program that they are promoting, so what does this woman have to do with slimfast? .....nothing......so why should she be promoting a weight loss drink when she hasn't been through the stress and annoyance of trying to lose weight, now im sure she has had ups and downs of 5 pounds or so, but what woman hasn't? she is going to be telling people how slimfast will help you lose weight when she hasn't even experienced losing weight on slimfast. so how does she know it even works?

RALPH 7-09-2007 @ 9:30PM

AS A FORMER OVERWEIGHT PERSON I JUST WANT TO SAY THAT PEOPLE WHO WANT TO LOOSE WEIGHT SHOULDN FOCUS SO MUCH ON THE RACHEL HUNTERS BODY AND FOCUS MORE ON YOURS... SLIM FAST WORKS! JUST TRY IT AND DONT EAT SO MUCH GARBAGE. ITS SO GREAT TO EAT ICE CREAM, COOKIES, CAKES, DONUTS, FAST FOODS, MORE ICE CREAM , PIZZA, THENN EAT SOME MORE OF ALL THAT AT 12:OO AT NIGHT BEFORE GOING TO BED.... JUST FOCUS ON THE BODY YOU WANT DRINK YOUR SLIM FAST ALONG WITH EATING 1GOOD MEAL A DAY AND AFTER 6:OO PM DO NOT EAT NOTHING FATNING. TRY TO WALK AS MUCH AS YOU CAN AND MOVE YOUR BODY AROUND AND GIVE YOURSELF 6 OR MORE MONTHS DEPENDING ON HOW MUCH YOU WANT TO LOOSE... DO YOU THINK THAT RACHEL HUNTER EATS PIZZA AND ICE CREAM EVERYDAY? OR SHE EATS AT 12:00 MIDNIGHT? I DONT THINK SO !! ! IM SURE SHE FOLLOWS A VERY STRICT DIET... IM SURE THAT MAYBE ONCE OR TWICE A MONTH SHE MIGHT SPLURGE ITS NORMAL IT HAPPENS TO ME. BUT YOU NEED TO ALWAYS CONTROL WHAT YOU EAT AND DONT LET YOURSELF GO OVER A YOUR IDEAL WEIGHT.

GOOD IM GLAD RACHEL HUNTER IS AN INSPIRATION TO ALL OF US IN HOW TO MAINTAIN YOUR BODY A CERTAIN WAY AND LOOK GOOD AND BE HEALTHY.

THANK YOU

layla 7-09-2007 @ 9:36PM

Rachel Hunter has always been one of the larger models.
She has probably always struggled with her weight. I have seen many photos of her(not her modeling photos, as they are all retouched) but interviews and candid shots of her where I was appauled by her cottage cheese thighs. I think she's a perfect candidate for Slim fast as she, like most women has weight issues.
No disrespect to Rachel.

grace 7-09-2007 @ 9:40PM

I feel they should use someone that has lost the weight using the product. Ive seen alot of nice looking people that would do the job of relating the message to others,

Cinderellasixx 7-09-2007 @ 9:47PM

how about all of you SHUT UP i bet most of you are "overweight" she looks fine to me! get over it and get off your asses and off the computer for christ sakes
oh and i know some of you "asses" will comment on my comment i am 5'3 measurmeants r 34 26 34 i am 115 pounds ALL TITS and yea I GOTTA NICE FIGURE! BECAUSE I TAKE CARE OF ME!

~PEACE~ im goin out for a walk where most of you should be so dont waste typin a response to me i wont read it lol

layla 7-09-2007 @ 9:50PM

Dawn,
Whats wrong with being supermodel thin? Especially if you are naturally thin. Not all women in the world have overweight issues.

layla 7-09-2007 @ 10:08PM

Dawn,
I forgot to ask you what makes you such an expert on what a woman is supposed to look like after having kids?
I believe you words were"she's older and had kids, this is what she is supposed to look like."

deb 7-09-2007 @ 10:10PM

what do consider 'super model thin'????????? I don't think, at 51, I look bad at a size 8-10 and have regularly beeen guessed at MANY years younger than my real age.

Jon 7-09-2007 @ 10:17PM

Who is Rachel Hunter anyways, never heard of her.

annab 7-09-2007 @ 10:18PM

'FIND YOUR SLIM" is a positive message to send to women???????????

how about "FIND YOUR HEALTHY"?

WHY DO WE KEEP SENDING NEGATIVE MESSAGES TO WOMEN?

I WILL NEVER, EVER BUY A CAN OF SLIM FAST. NEVER. NOT EVER!!!!!!!