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Superfood 'ban' in Europe

Posted on Jun 30th 2007 4:34PM by Jonathon Morgan

Foods rich in nutrients, such as blueberries avocados, pomegranates, dark chocolate, etc, are often referred to as "superfoods." It's not an FDA-sanctioned term, like "organic," and doesn't make the food a "cure all." In fact, while these foods are certainly healthy, the term "superfood" is more or less a superlative used by marketers to try and sell their product.

Subsequently, the term has been banned in the European Union, unless it's accompanied by an explanation of exactly why the product it's applied to is so good for your health. The new regulation also effects other commonly-used marketing terms, such as "low in salt" or "light" -- as manufacturers of products with such labels will not only have to explain why their claims are true, but also disclose if their product is high in unhealthy ingredients, like fat or sugar.

This is a big step forward for Europeans who want to stay informed on the foods they're consuming, as opposed to blindly following marketing hype.

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