Australian ads try to make roads safer by hitting boys below the belt

As a rule, young men tend to get into more accidents than women and these tend to be more serious and result in more fatalities. Excessive speed is a common cause of these traffic wrecks. I'm a girl but I'll readily admit that when I was younger I definitely enjoyed testing the speed limit from time to time. I try to keep this in check now that I'm both older and, after losing a friend (who was only 19 and a male, by the way) in a car accident, wiser.

So the question is, how do you get young and inexperienced drivers, especially male ones, to slow down? They're taking a unique and somewhat dark approach in Australia with ads that show women insinuating that men who drive too fast have small, er, well, you know.

The country used to promote save driving by showing images of gory car crashes caused by speeding but the group that created the adverts believes that, as young men are increasingly desensitized to bloody images due to horror films and violent video games, the old ads weren't getting through. Now they're hoping to convince the guys to slow down by saying that those who race around behind the wheel are overcompensating because they have small penises.

It's an interesting approach to go after their sense of pride but I'm not so sure it will work. What do you think? And can you think of a similar idea that would work for girls who have a lead foot?