Splenda looks to market leadership in France

Do you regularly drink beverages with fake sweeteners in them? Aspartame, Equal, NutraSweet, Splenda -- there are plenty of scientific and branding names all these fake sweeteners go by.

Splenda, which is an artificial sweeteners that "is made from sugar, so it tastes like sugar," has high hopes for becoming the #1 artificial sweetener in France according to its maker, McNeil Nutritionals LLC. While I don't dispute that Splenda is "made form sugar," it's still not a natural substance. Do research on sucralose and you'll find this out pretty fast.

Although I can't stand to taste of fake sweeteners in anything, plenty of people can and do based on the lower calorie count that can be given not using real sugar. Are chemically-created sweeteners the answer, though? It's probably the less of two evils. Splenda' goal of market leadership in France by 2009 is pretty lofty so we'll see if the French citizenry fall for it hook, line and sinker like many of us have here in America.