Kellogg's finally making breaskfast cereal more nutritious

Looking at the ingredients of most common-name breakfast cereals, the amount of disgusting ingredients contained in many of them should make most parents run screaming away from these products as part of a healthy breakfast.

Kellogg -- which is the largest cereal manufacturer in the world -- is realizing that many parents are wanting better nutrition in those breakfast cereal products for their kids -- and so the company is raising the nutritional value of cereals and snacks it markets to children.

This is a great thing to see -- and I hope it trickles down to Post and other breakfast cereal makers as well in the near future. All that sugar and artificial color just won't cut it any longer for many.