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Dove's Pro-Age: What do you think?

Posted on Jun 14th 2007 10:00AM by Bethany Sanders
Dove has taken controversial advertising and made it an art form. Their Real Beauty campaign got people talking when they put women in their underwear on billboards across the country -- not one of them a model. Now they're at it again with Pro-Age. The campaign, which centers around their product of the same name, includes a commercial full of older women...naked. The FCC won't let the commercial play on TV and Dove has created a web page for women to discuss the issue.

I suspect the FCC is less concerned with the women's age than with their nakedness. But I am curious to see what kind of reaction the magazine ads create. After all, there are near naked young women in magazine ads every day. What will consumers think about bodies that have stood the test of time being exposed in the same fashion?

Personally, I think the commercials and ads are cute and a little sassy. Check them out for yourself and let me know what you think!

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