I Can't Believe it's Not Butter spray is full of fat -- Buyer Beware!Posted on Jun 1st 2007 2:27PM by Fitz K.
One of the most frustrating things to me, as a fitness trainer is to see people who work so hard towards fitness get duped. The I Can't Believe it's Not Butter spray is one of those things. Now....I'm not suggesting the folks who make that product are liars. Cause they're not. I think the idea of their product is incredibly deceptive though, due to the fine print.
Did you know that the I Can't Believe it's Not Butter spray has zero calories and fat ONLY IF YOU USE 1.25 sprays. WHAT!? Who does that? If you use any larger portion though.....you're screwed. And how exactly do you accomplish a .25 spray?One teaspoon bags 20 calories and 2 grams of fat. Most people never read that fine print. In fact, most folks I know claim to pour it on their rice, pasta, and bread because they truly believe it's a completely fat-free product. Who knows how many thousands of fat calories these poor people have been unknowingly consuming for years? Do you think it's fair and reasonable for them to advertise ZERO CALORIES on the front of the bottle?
When I lecture on fitness I always address this topic, and I can't tell you how many jaws come crashing to the ground when I drop this information bomb. First looks I get are of shock. Second looks I get are of pure anger. They feel cheated and they have every right to. Of course, it would be nice if they read the ingredient lists which lists OIL as it's number two ingredient. But I still feel bad for the consumer, because they are lead to believe the product is completely fat-free and can be used at leisure. Fortunately though, I've found an amazing substitution which is legitimately fat-free, low in calories and delicious. I even bake with it!
Smart Squeeze by SmartBeat (SmartBalance) is the product I discovered many years ago, when I caught on to the ICBINB deal. The main ingredients in Smart Squeeze are water, food starch, and salt. The serving size is one tablespoon which yields only FIVE calories and ZERO fat. The taste is spectacular as well, just like creamy butter. And if you don't trust me.......trust the thousands of folks I've introduced it to during those lectures. Do I work for Smart Squeeze? NO! Would they be smart to hire me? YES! That's irrelevant to you though.
I make a habit of convincing my audiences that there are delicious and healthier options to butter and oil by walking around the room and squeezing a little drop of Smart Squeeze on everyone's finger. They all light up with excitement for the taste they love without the curse of weight gain to go with it.
So. Having said all that. If you love ICBINB and don't care about all the fat, by all means....continue using it. (Or just stick to that 1.25 spray) If you're looking for a legitimate low calorie, fat free option........try Smart Squeeze by SmartBeat.
**Smart Squeeze by SmartBeat is sold throughout the U. S. in various grocery stores. If you can't find one near you, visit the SmartBalance website and click on the "where to buy" box. Smart Squeeze is listed asSmart Beat FF Squeeze Margarine 1# .