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Don't fall for sweetener marketing pitches so fast

Posted on May 29th 2007 8:35AM by Brian White
Like Sweet-and-Low or Equal? While fake sweeteners are superior to sugar in terms of calories, they're not natural products. Your body was never designed for synthetics like this, yet we continue to consume all these fake sweeteners because of "low calorie" sates pitches. Why?

Sucralose was the result of a product that needed to be made so that "made with real sugar" could be the marketing pitch. But, make no mistake -- this is *not* a natural product. I've tasted it briefly and while the taste was very sugary, I could easily tell a difference. can you? Equal and saccharin make me gag, though -- nothing about those products tastes good to me.

Although stevia still has not been approved as a food ingredient, my research indicates that it's the best, natural sweetener there is. And, it is sooooo good.

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