Showdown in the fake sweetener market
Categories: Nutrition & Supplements
You have to love when goofy lawsuits are brought on inside the realm of possible "customer confusion" when it comes to the food marketplace. McNeil Nutritionals, LLC (part of Johnson & Johnson) wants Heartland Sweeteners to stop using a "yellow" package for its sucralose product.Since Splenda comes in a yellow package (or package), I guess yellow is off-limits as a color used for low-calories and fake sweeteners. Although sucralose is derived in a natural way, I still don't consider it a real sweetener. Stevia and agave nectar? You bet.
Oh well, this was another great waste of time and effort by McNeil to stop "customer confusion" over its Splenda product. Yay (yawn).
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Reader Comments (Page 1 of 1)
nick 5-24-2007 @ 11:17AM
Though the makers of Splenda start out with a natural product, namely sugar, the process used to make it is far from natural. They use so much chlorine bleach that the end product chemically resembles chlorine bleach more than sugar.
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