Heroes star Greg Grunberg lost 35 pounds by following the Weight Watchers Core plan, and now he wants to let you know that Weight Watchers isn't just for "soccer moms" (his words, not mine) any more. Not only is Grunberg the new face of Weight Watcher's, he's also the first male spokesperson for the company. Grunberg started the program shortly after the Heroes pilot aired to control weight gain from stress eating and because his wife had lost weight with the program in the past. One of his goals is to change the image of the 40-year-old Weight Watcher's program and to let people -- especially men -- know that anyone can follow their plan.

To take of the pounds, Grunberg also carries a jump rope everywhere he goes (and uses it), keeps celery sitting on his counter top, relies on other WW members for support, and squeezes in exercise around his 12-hour a day shooting schedule.