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If you have the will, does Alli have the way?

Posted: May 14th 2007 1:29PM by Rigel Celeste
Filed under: Alternative Therapies, Health in the Media, Diet and Weight Loss

I would have thought the days of "weight loss in a pill" products were numbered (the credible ones anyway), but they just keep coming! The latest is from GlaxoSmithKline and it's called Alli. It's a version of Xenical, and it's the first drug to be approved by the FDA for sale without a prescription and over-the-counter in the U.S. It works by preventing some absorption of fat into the body.

The advertising of this product will be interesting, with more than $150 million dollars budgeted for marketing alone they plan on taking a slightly different approach than many diet pills have in the past: it's gonna take work on your part too. Interesting.

Learn more at myalli.com.

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