Dairy ads that tell of weight loss may be ending
I've kind of been suspect of diets consisting in heavy amounts of dairy being connected to any kind of weight loss. Are you a dairy fan? I used to be, but no longer (very rarely eat dairy). The advertising proponent of needing "calcium" from a dairy diet is way stretched from my perspective, but I'll move on.Just like any food industry (beef, milk, etc.), marketing claims that are based on missing or dubious scientific (or biased) medical evidence seem to be under the microscope a little closer these days. As such, the industry of U.S. dairy producers may need to stop the empty sales pitch that drinking more milk assists in weight loss. This according to the FTC (which is a dubious agency in itself sometime).
It's beyond me how any kind of dairy diet can assist in any remote weight loss, but this is what is advertised in many cases. Hopefully now, that kind of nonsense will stop.
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Reader Comments (Page 1 of 1)
5-14-2007 @ 7:24PM
Sara said...
Thank God! It's about time that the University of Tennessee's bogus, funded 2-pound study isn't passing for weight loss marketing anymore. I've been ranting about this till I'm blue in the face. So glad it's finally getting shelved! Here's an excellent overview and discussion in lay terms of each faulty study and aspect of this whole "Big Moo" controversy, for anyone who's interested in the dairy shenanigans: http://www.marksdailyapple.com/dairy-blunder-tonic/
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