No more dairy weight loss ads
The dairy industry has been touting the benefits of milk and milk products and how it helps with weight loss for years, but now the USDA says they have to stop. Although leaders at the National Dairy Council say they stand behind the messages they've been promoting to the public, they have agreed to switch their focus from dairy helps weight loss to dairy helps with weight maintenance. There just isn't enough scientific proof that milk really does help people lose weight. With this issue coming to the forefront, some experts are starting to scrutinize other claims coming from the dairy industry, such as "milk builds strong bones," and are suggesting there isn't enough research to back them up either.
So much for truth in advertising!
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