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Kids eat 100% more after junk food commercials
Posted on Apr 27th 2007 10:00AM by Bethany SandersFiled Under: Healthy Home, Healthy Kids, Diet & Weight Loss, Celebs & Entertainment, Nutrition & Supplements
When I was pregnant, every time a commercial for anything Burger King related came on, I'd turn to my husband and say, "Will you please go get me a Whopper?" I wasn't hungry, but boy did those commercials make me want to eat a food that a minute earlier hadn't even crossed my mind. (Lucky for me, he usually said no, but was happy to fix me a snack.)
Researchers in the UK recently discovered that commercials have a similar affect on children, especially those struggling with obesity. After showing 60 children a series of food commercials and cartoons, researchers monitored their food intake. The results, I think, are stunning. Obese children increased their food intake 134%, overweight children 101%, and children of a normal weight, 84%. The study also found that the higher a child's weight, the more likely they were to choose high fat foods, such as chocolate.
Children in the United States spend an average of 50 hours a year watching TV commercials, the vast majority of which are for unhealthy foods.
Researchers in the UK recently discovered that commercials have a similar affect on children, especially those struggling with obesity. After showing 60 children a series of food commercials and cartoons, researchers monitored their food intake. The results, I think, are stunning. Obese children increased their food intake 134%, overweight children 101%, and children of a normal weight, 84%. The study also found that the higher a child's weight, the more likely they were to choose high fat foods, such as chocolate.
Children in the United States spend an average of 50 hours a year watching TV commercials, the vast majority of which are for unhealthy foods.
