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Quaker to calm down health claims on oatmeal

Posted on Apr 19th 2007 7:32AM by Rigel Celeste
I must say, one of the things I'm most thankful for in this world of media and agendas is the "truth in advertising" concept. Now it's true that companies put all kinds of spins and catch phrases on their products, but it's nice to know that ultimately what they literally say on the label must be true.

Case in point: Quaker has agreed (albeit after threat of lawsuit) to re-word some of the claims on its oatmeal packages to eliminate "exaggerated health claims." No worries, oatmeal is still a very heatlhy food. But it's not necessarily magical in its abilities to fight cholesterol and other conditions, so the label will no longer imply that it is.

Now I'm not saying food and nutrition labeling is perfect, in fact it's far from it. But I do take some solace in the fact that at least it's supposed to be.

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