New tool for treating hard to reach acne

Is this really something that hasn't been thought of before? The latest in acne treatment, called ClindaReach from DUSA Pharmaceuticals Inc, combines topical acne medication with an ergonomical tool designed to make it easier to apply in hard-to-reach places -- like the back.

People who suffer from acne on their backs often end up missing treating some areas because they can't reach them all, or they need to ask another person for help -- which is embarrassing. As many as 50 million people across the country suffer from acne, and of those half have it on their backs. ClindaReach is currently being made available to dermatologists and pharmacists, so make an appointment if you're interested in trying it out.

I couldn't find any pictures of the "ergonomically designed tool," but it sounds like a long handle with a clip or something on the end to hold a medication-soaked pad. So again I have to ask, is this really something that hasn't been thought of before? Wow, they're probably going to charge a fortune for it too.