Yale University researchers stated today that people who drink sugary soft drinks do not appear to compensate by reducing calories somewhere else in their diets. This sounds like common sense, as regular soft drink consumers most likely are not that mindful of caloric intake in the first place. I could be wrong, though.

The consumption of overall calories every day by those that drink sugary soft drinks tends to be more than that of people who don't consumer soft drinks.

As usual, smoke-and-mirrors soft drink industry representatives deflected the issue by says "people can enjoy all kinds of drinks as part of a healthful diet," whatever that means. Perhaps this is why Naked Juice was purchased by Pepsi recently and Fuze was bought by Coca-Cola.