Check out our Diet Reviews on AOL Health!

Ribena's "Vitamin C" claims are misleading, admits company

Categories: Diet & Weight Loss

It seems as no surprise that the manufacturer of the black currant beverage Ribena, which is served in Australia, has admitted that the products does not four times as much vitamin C as comparable orange juice drinks.

The claim misled consumers of the product, made by pharmaceutical giant GlaxoSmithKline for UK customers (also consumers in Australia). The company has said that advertising and packaging which implied Ribena fruit drinks contained four times the vitamin C of comparable orange juice products were incorrect. Apparently, there was no quality control on the marketing function of the drink, then.

It's becoming harder and harder to trust anything being read on the nutrition labels of food products when you see such a blatant marketing misdeed like this. What is really in that "healthy" sports drink?

Recent Posts

Reader Comments (Page 1 of 1)

Add your comments

New Users

Current Users

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

Recent Comments
Featured Writers
Bob GreeneReggie Casagrande
Bob Greene
Jonny BowdenJohn GanonJonny Bowden

Tanya ZuckerbrotFadil BerishaTanya Zuckerbrot
Liz Neporent Liz Neporent