McDonald's introduces a new, bigger burger
Here's just what America needs -- a bigger burger from McDonald's. At a whopping 860 calories, McDonald's new Angus beef Third Pounder is being tested at 600 McDonald's locations across southern California. If the bigger burger alone isn't enough for you, you can also slap on a slab of cheese or some bacon. Surprisingly, or not, the burger is a hit and may lead to the corporation offering it nationwide.
McDonald's developed the Third Pounder to be a "high end" burger, to compete with other fast food restaurants like Burger King and Hardee's. My question for McD's is, if they really wanted to go high end, why not have a smaller, leaner burger with fresh veggies and a whole wheat bun? Does the world really need another gigantic, artery-clogging burger? They charge $3.99 for the Third Pounder, but I'd pay even more for some reasonably healthy menu items. What about you?
McDonald's developed the Third Pounder to be a "high end" burger, to compete with other fast food restaurants like Burger King and Hardee's. My question for McD's is, if they really wanted to go high end, why not have a smaller, leaner burger with fresh veggies and a whole wheat bun? Does the world really need another gigantic, artery-clogging burger? They charge $3.99 for the Third Pounder, but I'd pay even more for some reasonably healthy menu items. What about you?
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Reader Comments (Page 1 of 1)
3-08-2007 @ 6:09PM
ESK said...
Give the people what they want
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3-08-2007 @ 6:10PM
Savannah said...
I read an interview with one of the big shots of Burger King and he said that 20% of BK’s customers make up 80% of their sales. He said they will continue to give those customers what they ask for. (They were discussing the disgustingly big omelet thing) He also mentioned that BK offered a Veggie burger but sold very few of them. Unfortunately Americans in general do want food that has no nutritional value. You also have to consider that most fast food ‘heather’ options cost twice as much as the other stuff. Not everyone (read larger families and starving collage students) can afford the upgrade from the dollar menu.
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