Coffee wins popularity contest

Every year since 1950 the National Coffee Association (wow, they really do have an association for everything) has conducted a survey to see just how many people are drinking coffee, and to determine the direction of trends. This year, from data collected in January 2007, is the first year that daily coffee drinkers outnumber daily soda drinkers since 1990. And, interestingly enough, although the NCA attributes the rise to the ever-growing number of coffee options available to consumers, it was actually specific to regular coffee only -- gourmet coffee drinkers declined slightly.

With soda consumption causing so many health problems, and even becoming popular even as a breakfast drink, I'm sure the coffee industry is relieved to get this news. But (not to burst anybody's bubble) with coffee at 57% and soft drinks at 51%, they're practically the same!