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Nestle interesting in getting into the health and wellness field

Posted on Feb 22nd 2007 8:49AM by Brian White
When the world's largest processed food maker has rising sales based on healthy products, changes are sure to come. It makes sense -- high-growth areas are always being scrutinized for growth potential, and as more and more folks choose healthy foods and reject processed and junk foods, manufacturers will easily notice.

As always my concern, though, is what happens to quality when large companies get into the "health food" business, as I've seen countless tries that end up devaluing what health food is. Adding "whole grain wheat" to a product does not make it instantly healthy.

Are we to see more and more healthy food offerings from Nestle soon? I'll be keeping my eyes open on this one for sure. Is Nestle gets into the organic foods game, they will be under very watchful eyes.

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