Healthy drink brands being taken over by corporate giants
Posted on Feb 7th 2007 6:26PM by Brian WhiteFiled Under: Nutrition & Supplements
With last year's purchase of the Naked Juice brand by soft drink giant PepsiCo and the recent purchase of vitamin-fortified energy drink Fuze by Coca-Cola, are fans of these two smaller -- but healthy -- brands scared of having their precious drinks taken over in ingredient-land by the sugar water nonsense that makes up most soft drinks?I am an avid fan of Naked Juice and I'm not that worried really. Although I'm not a drinker of the Fuze product, both Coca Cola and PepsiCo are basically trying to cash in on the shift away from high-calorie and high-sugar soft drinks and into healthy energy drinks that contain healthful and real ingredients, not corn syrup and insanely-high levels of caffeine.
Just don't change our products, please.












