Sizing: Are your clothing labels telling the truth?

Have you ever noticed that at some stores, you can fit into a smaller or larger size than you normally would at another store. I have -- I have a pair of size 6 pants from Old Navy that are actually loose on me, even though I normally take a size 10 in pants. Well, any joy I take from those pants is ruined by this article, which discusses the phenomenon of Vanity Sizing -- making clothes larger and labeling them smaller in an attempt to get people to buy them. It works because fitting into a smaller size makes the customer feel happy -- and willing to spend.

The article claims vanity sizing is harmful to consumers because it gives them a false body sense. This is true, but I'm not so sure it's all harmful. When I wear my size six pants, I feel great. Yes, lying to consumers to get them to spend is deceitful, but the little bit of body confidence I gain when I wear them almost makes it worth it.

What do you think?