A new research reports what should be common knowledge to the consuming public. Before you believe all the marketing claims and "wow" benefits for certain types of beverages, you may want to consider who paid for the research that allows hose claims to be made. For example, if a "dairy association" comes out to say that the calcium in milk is the best source -- would it make you more skeptical? I sure would be.

The influence big industries can have on the products they tout to consumers is not to be underestimated. But, nor is it a bad thing in many cases. The phrase "question everything" comes to mind -- why would you believe anything that marketers tell you these days about "nutritious" foods and drinks?

Well, you can believe them -- if openness and objectivity is granted in the advertising message. Problem is, it generally is not.