Some newer DVDs receive anti-smoking ads

The next time you crack open that new DVD to watch on a Friday night, be on the lookout for new anti-smoking ads that may appear in the preview section before you get to the DVD's main menu. The Weinstein brothers, who own Miramax Studios, have apparently agreed to place the anti-smoking ads on DVDs containing films from Miramax.

41 out of 50 U.S. states sent free anti-smoking ads to the Weinsteins last month along with sending the material to 12 other movie studios -- all in hopes of persuading them to include the messages on DVDs. This effort comes as part of a larger effort to curb teen smoking and replace burned-in images of smoking being hip and cool with real messages about smoking being addictive and harmful to health in many ways.