Dove's promotes girls' healthy self-esteem

Here's the sign of a good campaign: After I saw this commercial during the Super Bowl for Dove's Campaign For Real Beauty, I now buy Dove products. It's that simple. And here's why: According to Dove, 70% of girls age 15 to 17 avoid normal everyday activities because of low self-esteem. As a former teenaged girl, I'm thinking that 70% figure is actually a little low, so I'm personally pleased that Dove is trying to do something to change this.

Major kudos in my book for a company in the beauty industry that has taken a strong vocal and visual stand (remember this photo?) to explore how beauty ideals impact girls' and women's lives. Apart from this amazing global study, Dove offers interactive items like this Mother/Daughter Kit, product give-aways and the chance for girls to join Dove's Dream Team.

Check it out. Or better yet, pass the links along to a young girl in your life. A simple marketing campaign can't be a cure-all, but it can help you begin a dialogue with our next generation of future strong women.